- https://www.upchurchmerch.store/ Supporting Upchurch through merchandise is about more than just fashion; it’s a way for fans to express their connection to his music and personality. Wearing Upchurch merch at concerts fosters a sense of community among fans, creating a shared experience that enhances the joy of live performances. Furthermore, purchasing official merchandise helps support Upchurch directly, allowing him to continue making the music that fans love.